INTEPRETASI JUDUL
Judul dari kampanye sosial pada perancangan kali ini adalah “Kenapa Aku?” yang dimana sebuah pertanyaan dari korban setelah mendapatkan perlakuan tidak pantas oleh para pelaku bullying.
MASALAH DESAIN
Pada perancangan tugas akhir ini, perancang memilih fenomena sosial terkait tentang Cyberbullying yang sadar atau tidak sadar masyarakat Indonesia menjadi pelaku sekaligus korban tindakan tidak terpuji tersebut.
TUJUAN DESAIN
Dengan adanya kampanye sosial ini dapat meningkatkan awareness terhadap perilaku perundungan siber/cyberbullying dikalangan remaja muda, terkhusus yang membuat konten di media social atau konten creator.
MANFAAT DESAIN
Diharapkan dengan karya perancangan yang informatif dan komunikatif sesuai dengan fenomena yang diangkat dan dapat di komunikasikan dengan baik kepada para target audiens
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